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Pandemic Promps Labs To Embrace New Marketing Approaches

Writer's picture: Sarah McGoldrickSarah McGoldrick

Updated: Oct 27, 2021

More than a year into the COVID-19 pandemic, optical labs are still adjusting to the disruptions the pandemic has caused to the eyecare practices and optical retailers they service. With many lab customers operating on limited hours and under strict health restrictions that prevent making in-person sales calls, labs have had to develop new approaches to educating ECPs and staff about new products and services.



As Seen In Vision Monday

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